visual identity
ZLET
Every four years, the scouts from the Scout Association of Slovenia gather for a summer nation-wide camp. Though bound by the same principles and ways of working, scouts are not easily characterized by a single activity or quality. This year, the event worked under the motto Scouts forever!
To emphasise this variety, and at the same time growth, community and belonging to the scouting movement, we created a modular logo and visual identity with letters and elements that work like building blocks – different parts that always find their way to making it work. The color scheme was inspired by the graphics of Lojze Spacal that lived and worked in Slovenian Karst, the place where the camp was based.
To emphasise this variety, and at the same time growth, community and belonging to the scouting movement, we created a modular logo and visual identity with letters and elements that work like building blocks – different parts that always find their way to making it work. The color scheme was inspired by the graphics of Lojze Spacal that lived and worked in Slovenian Karst, the place where the camp was based.
Designed in collaboration with Zala Reberc. Photos taken by Žan Čuden, Katja Štrakl, Barbara Ribič and Dominik Uršič.
Sežana, 2025
Sežana, 2025